Where can I find a list of potential sources for a story I’m writing?
Heal the Bay has many articulate and experienced staff members comfortable with speaking to members of the media, both print and electronic. We are frequently asked to discuss public policy, community outreach, scientific analysis and nonprofit fundraising, among other topics. A full list of expertise areas and appropriate contacts can be found on our staff page.
Where can I find some photos of ocean pollution, volunteer activities, animal life or other images?
Heal the Bay has many photos that the public can contact us to use for various purposes. We can also connect you to rights holders of photos that we have permission to use but have not taken. You can use photos from our Flickr stream by crediting the photo, “photographer name, courtesy of Heal the Bay.” For other photos, or photos found on our website, please contact Matthew King for more information.
Who is Heal the Bay’s chief point of contact for media requests?
Matthew King serves as communications director. As a former reporter and editor with the Los Angeles Times and the Hollywood Reporter, he is sensitive to the needs of the working press.
About Heal the Bay
What is Heal the Bay’s mission?
We use research, education, community action and advocacy to improve the quality and health of oceans, watersheds and neighborhoods throughout Los Angeles County. Our policy work also benefits beach lovers throughout the state. Each year our staff members:
Lead hundreds of beach and neighborhood cleanups
Issue water-quality grades for more than 350 beaches statewide
Educate community groups through hundreds of Speakers Bureau talks
Inspire nearly 80,000 visitors at Heal the Bay’s Santa Monica Pier Aquarium
Sponsor local and state legislation to improve our oceans and open spaces
What is your operating strategy?
Our policy recommendations are driven by objective data gathering and rigorous, in-house scientific analysis. When implemented, these science-based solutions effect measurable change. We have found success by working closely with stakeholders on environmental issues. Finding common ground and working toward consensus-driven, practical solutions often yields better results than fractious legal action.
What are some of your most recent wins?
Cleaning up iconic Surfrider Beach by pushing for septic tank ban in Malibu Civic Center
Leading the charge to create marine protected areas (MPAs) off the coast of California
Spearheading legislation to curb plastic pollution from reaching our oceans
Drafting Low Impact Development ordinances throughout Southern California
What is the staff size and annual budget?
Heal the Bay employs nearly 50 individuals at its main office and at its Santa Monica Pier Aquarium . The organization spends nearly $5 million each year operating its various programs.
Heal the Bay's effective stewardship goes beyond our enironmental work. Nearly 82 cents of every dollar donated goes directly to our programs, with barely 6 cents going to fundraising. For details including our Annual Report, Audited Financials and IRS Form 990 please visit our financing page.
How do you measure success?
After decades of neglect, our coastal waters are improving and awareness of what causes pollution is getting better. We’ve attracted a growing membership of more than 12,000 people. Nearly 20,000 citizens volunteer annually to join us in taking direct action to improve beaches and neighborhoods.
How did the organization get its start?
Heal the Bay was founded more than 25 years ago by a group of Los Angeles residents who couldn’t stand to let unchecked pollution and toxicity claim Santa Monica Bay and the marine life that lives there. The late Dorothy Green, Heal the Bay’s founding president, galvanized a core group of volunteers who have now grown into one of the most influential environmental groups in the state of California. Her guiding spirit of tenacity and committed volunteerism continues to fuel the organization.