Today’s guest blogger is Matthew King, communications director for Heal the Bay.
In my past life as an editor at The Hollywood Reporter, I covered way too many film and TV trade shows. Heavy on the glitz and light on substance, these promotional confabs left you exhausted from sensory overload. The studios pulled out all the stops: Jumbotron video banks, hip-hop performances, prancing bikini babes, fog machines, you name it …
As you might imagine, attending something called the Water Environment Federation’s 84th Annual Technical Exhibition and Conference is a bit tamer. But what the world’s largest water quality conference and exhibition lacks in wacky, it certainly makes up in wonky.
Held this week at the Los Angeles Convention Center, WEFTEC 2011 features a dizzying array of the latest technologies and equipment involved in water treatment and sustainability. I had been kindly invited to check out the conference by Alec Mackie, who serves as VP of the Los Angeles Basin unit of the California Water Environment Assn.
Staring out at the endless sea of UV filtration systems, contaminant and nutrient removal services, data monitors and old-fashioned infrastructure like pumps and pipes, I immediately thought of Mark Gold, Heal the Bay president and self-admitted water geek . With 20,000 participants spread over three giant exhibition halls, this was a veritable Versailles of wastewater. Gold must be in heaven, I thought. Unfortunately, I’m neither an engineer nor a scientist. I felt like a Stranger in a Strange Land.