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“Ocean Symphony” PSA Released
Wednesday, October 1, 2003
Group shot of the celebrities that appear in the Shifting Baselines Ocean Symphony public service announcement.
Group shot of the celebrities that appear in the Shifting Baselines "Ocean Symphony" public service announcement.
Heal the Bay assists in the making of Shifting Baseline’s off-key "music" PSA for the oceans

Today, the Shifting Baselines project released the Ocean Symphony public service announcement (PSA), which compares the current state of our oceans to a cacophonous celebrity-filled symphony.

The PSA, which depended on help from Heal the Bay's own celebrity board members Ingo Rademacher, of General Hospital, and Julia Louis Dreyfus, of Seinfeld and Watching Ellie, drives homes the point that the oceans of the world today are in as much discord as a bad symphony. Whether it's the death of coral reefs, the collapse of world fisheries, or the appearance of "Dead Zones," the problems are many and as unpleasant as the "music" that arises from a bad symphony.

Shifting Baselines is a project dedicated to communicating the reality of the ocean's peril using baselines grounded in "how things used to be". Without such knowledge, it's easy for each new generation to accept baselines that have shifted dramatically and view empty kelp beds and coral reefs as "normal". Documenting and communicating how things are — and how they used to be — is critical in making well-informed decisions to restore the health of our oceans to the way they should be.

View the PSA
Visit the Shifting Baselines website to view the PSA:
ShiftingBaselines.org
About baselines
Among environmentalists, a baseline is an important reference point for measuring the health of ecosystems. It provides information against which to evaluate change. It's how things used to be. If we know the baseline for a degraded ecosystem, we can work to restore it. But if the baseline shifted before we really had a chance to chart it, then we can end up accepting a degraded state as normal -- or even as an improvement.



This page last updated on Wednesday, April 26, 2006


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