California Travel Assn. to fete nonprofit for coastal stewardship at June 4 confab
Southern California environmental group Heal the Bay is set to share the spotlight next week with Academy Award-winning director Francis Ford Coppola as an honoree at the prestigious 2012 California Travel Assn. Summit.
The nonprofit and the film icon are among seven honorees being recognized by the state’s leading travel trade organization during its annual convention June 4-6 in Sacramento for their support of California’s $100 billion tourism industry.
Heal the Bay will receive the Stewardship of the Year Award, which annually recognizes an individual or organization that has done the most to protect, preserve, restore, improve, expand, or otherwise enhance California’s natural, cultural, or historical treasures.
In bestowing the award, the CTA noted Heal the Bay’s education and advocacy initiatives to protect oceans statewide and beautify beaches for the millions of people who visit California each year. Among its most noteworthy programs:
Its publishing of The Beach Report Card, a searchable database service and mobile app that provides weekly A-to-F water quality grades for more than 500 beaches along the California shoreline based on levels of pollution.
Its advocacy to help create newly established Marine Protected Areas off the coast of Southern California -- safe havens that allow threatened fish and animal populations so they can recover and thrive for generations to come.
Its ongoing education of nearly 100,000 visitors to Heal the Bay’s Santa Monica Pier Aquarium, which inspires coastal stewardship through a variety of interactive displays.
Its contribution to ending the scourge of pollution on our shores by sponsoring a number of regional and statewide measures that have significantly reduced urban runoff and marine debris.
Heal the Bay’s Coastal Resources Director, Sarah Sikich, will accept the award on the behalf of the organization Monday evening.
“Protecting the California coastline isn’t just good for the environment,” said Sikich. “It’s good for the statewide economy. The millions of visitors who come to our beaches each year expect clean water and sand. We all have a duty to protect what we love.”
“The California Travel Summit awards are a critical component of our annual event, recognizing the essence of the industry's ongoing effort to keep travel thriving, not only within our own state but worldwide,” said CalTravel’s president and CEO, John Severini.
About Heal the Bay
Heal the Bay is a nonprofit environmental organization making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. We use science, education, community action and advocacy to pursue our mission.
About Cal Travel
CalTravel is the unified voice for the California travel industry's political concerns. By advocating directly to the state legislature, the Governor's office, local and federal officials, businesses, and the public, CalTravel addresses issues that affect the state's tourism industry. CalTravel also aggressively seeks to ensure continued funding for Visit California.