simplehuman and Adopt-A-Beach

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simplehuman Adopts Torrance Beach; Gives Back to Community

LOS ANGELES – March 14, 2011 – simplehuman, renowned for its numerous design awards, patented innovations and quality housewares products, can now add the adoption of Torrance Beach to its list of endeavors.

On Friday, March 18th, the high-end housewares brand will hold its third beach cleanup with Heal the Bay, making simplehuman an official adopter of Torrance Beach. Heal the Bay is a non-profit public interest group dedicated to improving the quality and cleanliness of Southern California’s coastal waters and watersheds.  After sponsoring the conservation efforts of Heal the Bay’s Beach Report Card program in 2007, simplehuman made it a priority to clean up Torrance Beach three times a year as a commitment to its community and to the environment.

simplehuman is completing its final requirements to become an official beach adopter at a time when these efforts are needed most. After the devastating loss of millions of fish in the Redondo Beach marina in early March, programs like Heal the Bay’s beach cleanups are essential to the recovery and preservation of the California coast.

“It is important for us to take care of our environment and the beaches of Los Angeles, but it is also important to give back to our community,” says simplehuman CEO, Frank Yang.

Based in Torrance, CA, simplehuman transformed the trash can with the introduction of the award-winning stainless steel “butterfly” step can in 2000, and has expanded its product line to an extensive array of cleaning, organization and recycling solutions. Today, the company’s mission to make “tools for efficient living” has produced a line of more than 100 products. The simplehuman collection has received international design recognition and is available at fine specialty retailers and at www.simplehuman.com.

To learn more about ways you can help Heal the Bay, visit HealtheBay.org/Get Involved.