We’ve been bombarded with half-page Chevron ads in the Los Angeles Times for over a month and a half now. I guess with the current financial state of the Times, any ad is a good for them. At least Clippers owner Donald Sterling’s hokey-looking award announcements can’t fill up the entire front section.
The ubiquitous ads highlight common-sense advice about renewable energy with compelling stills of indigenous people, children and everyday people like you and me. Then the “We Agree” tagline follows with signatures from Chevron’s CEO or some other corporate executive.
The campaign spawned a brilliant parody from The Yes Men working with The Rainforest Action Network and Amazon Watch. There’s even a contest for the public to come up with even funnier parody ads.
The spot featuring the little girl and the tag line “It’s time oil companies get behind the development of renewable energy” pisses me off the most. After all, Chevron, along with big alcohol and big tobacco, bankrolled Proposition 26. So I guess Chevron is behind the development of renewable energy as long as it is voluntary and maximizes shareholder profits.