The city of Santa Monica, looking north towards Malibu.
Entrance to the Santa Monica Pier.
The Santa Monica Pier looking inland.
Each year, 50 million people visit Santa Monica Bay beaches.
California’s coastal economy brings $43 billion into the state each year.
48% of the Santa Monica Bay watershed is developed.
Protect the Beach, Protect the Economy
The area surrounding the Santa Monica Bay is one of the world’s most populous urban areas. Nearly 1.9 million people live in the Santa Monica Bay watershed. We have 22 public beaches, 22 miles of bike path, and 55 miles of shoreline.
Take a trip to the beach any summer weekend, and you’ll see how popular recreation sports like fishing, surfing, swimming, boating and diving are. Each year, 50 million people visit our beaches, both locals and tourists, to dive into the water or just ride down the bike paths.
While 48% of the Santa Monica Bay watershed is developed, the majority of the remaining open space is in the Santa Monica Mountains National Recreation Area, providing incredible hiking opportunities as well.
Protecting our beaches and ocean is a key part of preserving Los Angeles culture, and the Southern California way of life. But it’s also an important part of protecting California’s economy as well.
So much of California’s coastal economy, which is valued at $43 billion, and the Los Angeles area’s economy, depend on tourism and recreation. Jobs depend on tourist dollars, and also on the fishing opportunities, surf lessons and surf stores, and thousands of boats in the area.
Protecting the Santa Monica Bay is about protecting our beaches, but it’s about protecting our economy too.